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Atlanta-based repair operator acquires Medford business

Jamie Lusch / Mail TribuneAtlanta-based Classic Collision had acquired New Stage Collision.

For 17 years, David Husel gave “blood, sweat and tears” to his family business, New Stage Collision in Medford.

But earlier this year, he realized “life is short” and began to think about other things he wants to do.

“I’ve really given this company my everything,” Husel said.

On Monday, it was announced that Atlanta-based Classic Collision had acquired New Stage Collision. The company, founded in 1983, operates 173 repair centers up and down the West Coast and the East Coast — and now the facility at 573 Rossanley Drive will be plus-one.

Toan Nguyen, CEO of Classic Collision, said in a prepared statement that the Medford-based business, owned by the Husels for 49 years, having “nationally recognized certifications” and the “highest quality repairs” made them “our No. 1 choice to align with.”

Classic Collision’s Oregon locations include Central Point, Eugene and the greater Portland area.

Asked on Monday about why he chose to sell his company, Husel said timing was a factor.

“The time to sell a business is when it's operating at its absolute best,” Husel said. “I feel like that time is now.”

When Classic Collision made him an offer, “it was an opportunity I just couldn’t pass up,” Husel said, noting he spent the better part of 2021 making it happen.

New Stage Collision has 25 employees and, according to Husel, Classic Collision has offered all of them a job.

“I’m confident they will stay on,” Husel said.

Classic Collision’s approach when it comes to human resources is partly what attracted him to making a deal with the company.

“Out of all the national brands that made me offers, I felt Classic would treat my employees the best,” he said. “I’m incredibly humbled and blessed to have worked with such a great staff for so long.”

Husel’s father, Bob, started New Stage Collision out of his garage in 1973 several years before David was born. And in 2003, when he was a young man, he joined the family business. Husel started off working in the parts department but soon took on a very ambitious task: constructing the building on Rossanley Drive.

But once he acquired the business from his father, Husel became ambitious as a manager.

“My goal was to take it from a good business to a great company,” he said. “I feel like I’ve succeeded in doing that, and I really don’t feel like there’s that much more for me to give.”

Those accomplishments include aligning New Stage Collision with “top brands” like Mercedes.

“It’s important for body shops now to go out and get certification from manufacturers because you need to be able to provide a certified repair,” Husel said. “I saw the writing on the wall for that back in 2007, so I went after Mercedes very hard and was able to get certified.”

When that happened, there were just over 200 certified Mercedes Benz shops in the U.S., according to Husel. Now, New Stage Collision holds the distinction of being the only Certified Mercedes-Benz and sprinter repair facility in Southern Oregon.

“That’s something I’m very proud of,” he said.

Even though he is not a car collision repairman, Husel still understands what it means to take a car that’s been beat up and return it to “pre-accident condition.”

“It’s always been extremely rewarding for me to repair vehicles in the valley for customers knowing we’re doing the very best repair in town,” Husel said. “We’ve always gone the extra mile and I think that’s the only reason we’ve been able to stay so busy for half a century.”