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Park Views: You can advertise or sponsor Ashland Parks events and programs

Did you know you can advertise with Ashland Parks and Recreation Commission (APRC) or sponsor an APRC event? It’s easy to do and opportunities to promote your business are plentiful!

Every year APRC produces three “Community PlayGuides: What to Do! ...” (WinterSpring, Summer and Fall editions). PlayGuides are our main communication tool with the citizens of Ashland and beyond. The primary focus of our guides is APRC recreation programs. Our PlayGuides also provide an oversight of what is current with APRC and highlight community partnerships such as the Ashland Parks Foundation (APF) and the Ashland Chamber of Commerce. The guides are a great way to check in on the pulse of this vibrant community.

The WinterSpring PlayGuide is direct-mailed to all Ashland and Talent households with a reach/impression of approximately 25,000. Summer and Fall guides are target-mailed to our current customers with a reach/impression of approximately 10,000 each. Guides are also distributed throughout Ashland at locations like the Ashland Public Library and the Ashland Chamber of Commerce office. In addition, they are available online in digital format from the APRC website, AshlandParksandRec.org, with direct registration links available for all programs requiring registrations.

We offer display ads in the guides ranging in size from 1/8 page up to a full page, as well as the back cover of the guide. The average price range is $135 to $810 per display ad.

In addition to advertising opportunities in our PlayGuides, we host seven annual events that can be supported through sponsorships. APRC annual events include:

Ashland Community Bike Swap in April;

Rogue Valley Bird Day in May;

Ashland World Music Festival in May;

4th of July Run in and around downtown Ashland;

Bear Creek Salmon Festival in October;

First Frost at the Ashland Rotary Centennial Ice Rink in November; and

Island Night: An Aloha State of Mind at the Daniel Meyer Pool in July.

Sponsors are recognized in a variety of ways: event signage, social media posts, PlayGuide listings, event display ads and more.

We also sell ad space on the dasher boards at the Ashland Rotary Centennial Ice Rink and will soon offer ad space at the Daniel Meyer Pool. Both the pool and the ice rink are seasonal facilities, each serving nearly 20,000 patrons every season.

You can also donate or sponsor a donation campaign through the Ashland Parks Foundation (APF). The purpose of APF is to enhance Ashland’s quality of life by financially supporting its parks system and other nonprofit recreational groups and projects.

APF’s latest campaign is for the benefit of a Nature Play Area at North Mountain Park. The design for the area is in development, grant funding is in place and additional fundraising efforts are underway. We are seeking donors, sponsors and community partners to fill a $32,000 gap toward our $258,000 goal.

Nature playgrounds provide simple structures and natural materials to inspire imagination and promote healthy child development. We are inspired to create a space that is safe for families, where kids can play freely in nature, with little to no impact on the wildlife habitat at North Mountain Park.

You can help by:

Making an individual monetary donation;

Sponsoring the Nature Play Area by making a monetary donation;

Sponsoring the Nature Play Area by offering your in-kind business service, such as labor, materials or expertise; or

Volunteering as an individual or as part of a group.

The final Nature Play Area will incorporate sponsor visibility through signs and plaques. The plan is to break ground on the park in the spring of 2019. For more information on this project, view a list of those who have already contributed and discover ways you can contribute monetarily, in-kind or by volunteering, please visit ashland.or.us/NaturePlayArea.

Other current donation campaigns through APF include:

Lithia Park 100-Year Celebration Book;

Lithia Park Butler-Perozzi Fountain Restoration Project;

Ashland Senior Services Division; and

Ashland Parks Foundation General Fund.

Learn more by visiting AshlandParksFoundation.com.

We would love to partner with you, whether by highlighting your business with a display ad in one of our PlayGuides, forming a community partnership with you through sponsorship of any one of our seven annual events or donating to a campaign through APF. Learn more about advertising and sponsorship opportunities at AshlandParksandRec.org or reach out to me at dorinda.cottle@ashland.or.us, 541.552.2265. We look forward to working with you and your business!

Dorinda Cottle is promotions coordinator for the Ashland Parks and Recreation Commission.

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