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Buttercloud food truck legal again in Medford

Buttercloud Bakery finally can sell its popular biscuit breakfast sandwiches out of a food truck in Medford.

The City Council Thursday evening approved allowing bigger food trucks in Medford after city officials told Buttercloud last year that its new mobile restaurant was too large.

"That opens up a lot more avenues for us," said Gibson Holub, who started Buttercloud at 310 Genessee St. with his wife, Ellen, six years ago.

While that the issue is resolved, Buttercloud is now dealing with growing pains that cropped up since it first brought the food truck question to the city's attention last summer.

After discovering the food truck was in violation of the Medford code, the Holubs moved it to Central Point. Then a temporary solution, it now likely will remain a permanent option, Gibson Holub said, so he plans to explore buying another food truck or looking at other possibilities.

City code previously allowed a food truck with a maximum size of 170 square feet, while the Buttercloud vehicle is 200 square feet.

The Holubs found out about the size limitation after spending $50,000 for their food truck.

Under the new code, the cooking area of the vehicle can be no longer than 20 feet. In the downtown area, it can be only 16 feet in length. The cooking area doesn't include the cab, engine compartment or other fixtures on the vehicle.

Although he's thankful for the city decision, Holub said, Buttercloud will have to explore whether it wants to buy another food truck for Medford.

Buttercloud's main outlet on Genessee is often jammed with customers.

"We're just busting at the seams," Holub said.

When the Holubs first considered adding a food truck to relieve pressure on their brick-and-mortar restaurant, they were looking at the parking lot on Central Avenue next to the U.S. Post Office.

Now that lot is filled with food trucks, Holub said, so he'll have to check in with the owner to see if any space remains available.

Since the lease will run out in the future at the Genessee location and the building doesn't have enough space, Holub said, he and his wife have been considering a number of options.

"We always have our eyes out for locations in other areas in the Rogue Valley from Central Point to Ashland," he said. "The thing we don't want to do is leave Medford."

Buttercloud looked at a lease on the old Beanery building on Ashland Street in Ashland, but the building is now being leased to Mix Bakeshop owner Jamie North. 

"We have a lot of decisions coming up," Holub said.

— Reach reporter Damian Mann at 541-776-4476 or dmann@mailtribune.com. Follow him on www.twitter.com/reporterdm.

Buttercloud's large food truck, now based in Central Point, is once again legal in Medford. [Mail Tribune file photo]