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OSF hires Chicago Lyric Opera veteran as new director of marketing

Laura Burgos has joined the Oregon Shakespeare Festival as new director of marketing and communications. CJ Martinez, who had served as OSF’s public relations and media communications manager since January of 2019, no longer works for the festival.

She is moving to Ashland in May after four years at Lyric Opera of Chicago, where she most recently served as senior director of digital and analytics.

In that role Burgos oversaw all aspects of digital marketing and fundraising, and was instrumental in modernizing Lyric through a rebranding project, a website migration and redesign, and the launch of the company’s first digital programs.

At OSF, Burgos will play a key role in the evolution of the organization under the leadership of Artistic Director Nataki Garrett and Executive Director David Schmitz.

She will oversee audience development, institutional identity, ticket sales, the box office, and food and beverage services at the festival.

“I’m excited to be joining OSF,” Burgos said. “There is so much opportunity to rethink the way we invite people to our theaters, and my hope is that OSF can be a leader in imagining a new wave of arts marketing built on trust and community building.”

Schmitz welcomes the range of experience, expertise and history of innovation she brings to the organization.

“We are proud to have her on the senior leadership team at OSF,” he said. “She has dedicated her career to expanding who feels welcome to, and represented by, the performing arts.”

During her time in Chicago, Burgos also served as board president of Broken Nose Theatre, a “pay what you can” company that develops and produces new work in the city.

Before her stint at Lyric, she specialized in website analytics and digital campaigns at Capacity Interactive, working with clients such as Pacific Northwest Ballet, Opera Philadelphia, National Ballet of Canada, Williamstown Theatre Festival, Dance Theatre of Harlem, and the Caramoor Center for Music and the Arts in Katonah, New York.

She holds a BA in interdisciplinary studies from the University of Chicago and an MBA from the University of Chicago Booth School of Business.

OSF engaged ALIP Consulting to lead the search for the new marketing director. Of Burgos’ appointment, Jocelyn Prince of ALIP said, “Burgos represents the future for performing arts organizations. She will play a pivotal role in the industry’s evolution in our post-COVID-19 world.”